TOGETHER 「INFLATION」               


Built in 1895, with a history of 127 years, Yunzhang Gongsuo was historically a guild of Nanjing's weaving industry. Now, it has been the focal point of MixC Nanjing. To promote a collision between history and digitalization within this century-old architecture and explore the blurry border between virtuality and reality, IBI studio rasterizes the periphery of Yunzhang Gongsuo with expandable and swelling grid of pixels.

With the theme of "Together", IBI Studio utilizes the bold and textured Chinese colors of Bauhinia Red and Violet to integrate the thoughts of virtual and reality into Yunzhang Gongsuo Public House under the wave of the rise of the metaverse.

The IBI team uses dramatic color language to convey the spiritual core of today's young people who are culturally confident and unafraid of the challenges of the times.In the design of traditional Chinese characters, the IBI team also combined the "ROCK" gesture with the rabbit silhouette and implanted the traditional festive fireworks element into the young DNA, creating a new narrative space experience suitable for the preferences of trendy youth.





This art exhibition is a long-term project. Starting from Nanjing Yunzhang Gongsuo, IBI studio will bring the "expanding" pixel grid to other cities.



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Date: Jan 2023
Client: MixC Nanjing