RUNto 2023
Feelblanc and our long-term collaborate, independent artist Youngyu, started a creative collaboration with Scotch whis-ky brand Johnnie Walker for its Black Label & Red Label to celebrate the Rabbit Year. Youngyu depicts a floating world with her light-hearted and trendy brushstrokes.
To showcase Johnnie Walker’s brand spirit — "Keep Walking”, Youngyu draws inspiration from Chinese religious culture, the cultural connotation of rabbit and Scottish culture, and transforms her iconic series RUNto into 23 spirited animated figures that spread luck and joy.
To showcase Johnnie Walker’s brand spirit — "Keep Walking”, Youngyu draws inspiration from Chinese religious culture, the cultural connotation of rabbit and Scottish culture, and transforms her iconic series RUNto into 23 spirited animated figures that spread luck and joy.
These cute characters stretch their bodies and free themselves from social norms, showing the strong optimistic spirit. Youngyu ‘s Runto series is born out of the artist’s "self-reconciliation". Each running character symbolizes every ordinary person in life who is brave to free from constraints. Therefore, warmth, courage and vigor become the spirit of the series.
FeelBlanc is committing to exploring how to empower the general welfare with art. Thus, in this collaboration, we incorporate the idea of sustainability into the packaging design. The team collected the discarded empty bottles and used them to create "running bunny" crystal ornaments for consumers.
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Date: Dec 2022
Client: Jonnie Walker
